Fostering Sustainable Behavior Workshop
This great green event is over now!
| Date: |
Wed November 4 2009
to
Thu November 5 2009
Weds & Thurs, 9 am - 4:30 pm |
| Where: |
490 Geary Street
San Francisco
California, 94102 [ Map it!] |
Event Type: |
Workshops Conferences & Retreats |
| Web Site: |
www.cbsm.com/public/world.lasso |
The cornerstone of sustainability is behavior change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach—community–based social marketing—has emerged as an effective alternative for delivering programs to foster sustainable behavior.
This two–day workshop provides a comprehensive introduction to community–based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community–based social marketing and provides participants with the knowledge they need to design and evaluate their own community–based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community–based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior.
See website for more information.
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| Kid friendy? |
No |
| Is free? |
No |
| Rain or shine? |
Yes |
| Vendor space available? |
No |
| Volunteers needed? |
No |
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